Foodzie.com: changing the way we eat

August 24, 2009 by Colby
Filed under: Local/sustainable/organic Resources, Nutrition 2.0 

Foodzie is a perfect example of how a Web2.0 start-up can change the nutrition landscape and have an impact on how we purchase food.  I will be watching this one closely to see how it takes off, especially with certain high profile social media users spreading the word.  About foodzie:

We are an online marketplace where you can discover and buy food directly from small passionate food producers and growers. We are a part of a bigger mission, to help change the way people eat. Our small piece of that mission is to help the small food producers across the country find customers and grow their business. We believe that instead of a small number of large food companies there should be a large number of small food companies. We’re a bit obsessed with good food and passionate about connecting those that like to eat it with the people that make it. Learn more about our team. [http://foodzie.com/about]

They were among Businessweek.com’s top picks for “Best Young Tech Entrepreneurs of 2009.”

Foodzie helps bridge the gap by handling credit-card processing and tax calculations and supplying prepaid shipping labels to the makers of grass-fed beef, sea salt caramels, and Sumatra coffee that populate its site. In return, Foodzie takes 20% of sales. Next up: tools to help bloggers and serious eaters promote Foodzie on Facebook and other sites.  [http://images.businessweek.com/ss/09/04/0421_best_young_entrepreneurs/4.htm]

Here is a short video of the founders:

A screenshot of the website:

foodzie

On Twitter: http://twitter.com/Foodzie

Clearly they know how to leverage the power of social media with integrated sharing links, and I like that each seller adds a personal profile so you can see exactly who you are buying from.  Not to mention the foods just look really, really good.

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