Bored eating the same veggies? Trade ‘em in with VeggieTrader

September 2, 2009 by Colby
Filed under: Local/sustainable/organic Resources, Nutrition 2.0 

VeggieTrader.com is a great example of the power of social networking in filling a food niche.  The site, started only less than half a year ago already has a lively community of over 7,000 members.  So what is it?

Using Veggie Trader is free and easy. It works like classified advertising. You post a listing describing the excess produce you have and what you’d like in return, and then you wait for a response…

Or, if you’re looking for local produce, you simply enter your zipcode and see what your neighbors have available. You can also post specific produce you’re looking for in our Wanted section and see which of your neighbors answers your request.  [http://www.veggietrader.com/howitworks.php]

What is maybe most incredible about this project is that it is run by apparently only 3 people, motivated by observations of wasted food that others could use.   All listings are free to post, including for farms and farmer’s markets.  This is encouraging for the smaller, local businesses to advertise and is another important step for a transition to knowing exactly where our food is coming from.

veggietrader

On Twitter: http://twitter.com/veggietrader

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