Would you buy a scale that told the world your weight?

A product called WiFi Body Scale by Withings sends information to a personal webpage and an optional iPhone app, but now they have integrated Twitter, configurable (optional of course) to Tweet your weight/body fat/BMI to your followers from every time you step on it to monthly intervals.

It seems that leveraging online social networks for weight loss support is catching on in some rather unique ways.  Although several indirect lines of research would suggest this may help (reviewed in a future post), I await further studies for a clearer conclusion.

(via engadget)